03: Why Should I Start My Own Podcast… Instead of a Blog?
Podcasting is a unique medium that stands apart from blogs (and video) in terms of reaching and engaging with your audience. A blog lives only on your website. While people love watching videos, both videos and blogs require that people stay tethered to their screens.
Your podcast lives on your own website, on Apple Podcasts, on Spotify, on Google Podcasts, on Amazon Music, and on all the other podcast platforms. You can also put your podcast on YouTube. So, there are so many more ways for listeners to find your show.
Super-important, listeners aren’t tethered to their screens. They can listen to your show in their car, while cooking, while cleaning, or while walking their dog.
In this episode, I discuss 6 key reasons why you should start your own podcast:
To establish yourself as an authority in your field
To expand your audience
To increase audience engagement
To strengthen your relationship with your audience
To promote your services
To build relationships with other influencers
I also give you some tips on starting to find your deeper why for starting a podcast. That is, a more emotional reason beyond one of these six practical reasons.
Listen in to get all the details!
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