Most podcasters promote their podcasts on Instagram by writing, “Check out my latest podcast episode!” Unfortunately, this is an ineffective way to get new listeners.

Most people don’t care that you’ve released a new episode. They care about why they should listen to your new episode.

Why should you listen to this episode? Because I share an effective way to promote your episodes on Instagram (which works on all social-media platforms), whether you use stories, reels, or simple posts.

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