When you’re using podcasting as a tool to market your business, you ultimately want to convert listeners into clients. A key step in that journey is getting listeners onto your email list. Since no one wants to “join my email list,” you’ll need a lead magnet—something free and valuable—to offer them in exchange for their email address.

How do you get them to move from the podcast app to your website?

You can promote your lead magnet in your episodes.

Why should you listen to this episode? I share two effective ways to promote your lead magnet that help get listeners onto your list.

Related episode:

Ep. 32: FAQ 19 How Do I Promote My Services in My Podcast?

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