63: What are Brand SERPs and What Do They Mean for Podcasting with Jason Barnard
Did you know that you can use Google search engine results as a digital business card? If you’re doing digital marketing right, my guest Jason Barnard explains how your Brand SERP is a powerful tool for your business and your podcast.
In this episode, you’ll learn:
What brand SERPs are and why they’re important
How your SERP works like a business card and how to influence it
How to maximize search results for your podcast
What is Google Discover and how to use it
Jason Barnard is the founder and CEO at Kalicube – a groundbreaking digital marketing agency that helps clients optimize their Brand SERP and manage their Knowledge Panel. He is the author of “The Fundamentals of Brand SERPs for Business” and the host of “With Jason Barnard.”
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