66: How Do I Optimize My Podcast for Google?
More and more people are finding podcasts and podcast episodes on Google. When people ask a question in Google, if Google finds a relevant podcast episode that answers their question, that episode may show up in the search results. This means that it’s really important to optimize your show and your episodes to make it easier for Google to find you.
“The main factors Google looks at when selecting pages to display include meaning of the query, relevance and usability of pages, expertise of the sources, and the freshness of the content.”
In this episode, you’ll learn:
The basics of how Google decides what pages to display in its search results
How to optimize your podcast website or business website with podcast blog
How to optimize the details of your podcast to make it and your episode more discoverable
How to get more backlinks to your podcast or business website
Tips for how many links to share when you’re a guest on other podcasts
As I mention in the episode, I googled “how do I pick a podcast niche.” Episode 20 came up on the top right of page 1 as a song.
The video for episode 20 on YouTube came up in position 8 on page 1.
Other episodes you may be interested in:
20: How Do I Pick a Podcast Niche?
47: How to Create Scroll-Stopping Titles with Brian Forrester
Resources mentioned:
Answer the Public
Speed check for websites