20: How Do I Pick a Podcast Niche?
In previous episodes, you picked your podcast concept (ep. 04) and identified your ideal listener (ep. 13). In today’s episode, you’re going to put those together, add two more steps, and pick your podcast niche.
Your podcast niche positions your show in a unique place such that it minimizes competition because your podcast begins to stand out on its own merits and develops what I call “podcast love.”
In this episode, you’ll learn:
Exactly how a podcast niche helps to eliminate the competition
How to find or create your podcast niche
Why your podcast must solve a problem for your listeners
How to write your niche statement
Where to use your niche statement
Episodes mentioned in the episode:
Ep. 04: What Should My Podcast Be About?
Ep. 13: How Do I Identify an Ideal Listener for My Podcast?
Brand Love: What Is It and How to Use It with Aaron Ahuvia (The Marketing Chat Podcast)
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