How Beta Testing Can Improve Customer Experience and Sales with Jenna Zeng

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Written By Kelly Smith

Jenna Zeng, co-founder of StaffNet, went from owning a local cleaning company to creating a global SaaS business. Not finding exactly what she needed in business-management software, Jenna and her co-founder had software developed just for their cleaning company. After it significantly improved the running of their company, they decided to share it with other business owners and eventually take it fully to market.

In this episode, you’ll learn:

  • How beta testing helped Jenna find StaffNet’s ideal customer, unique selling proposition, and niche

  • How committing to their niche helped StaffNet increase sales

  • How developing a relationship with email subscribers has led to great loyalty, more feedback, and a better product

Find Jenna at www.staffnet.ca

StaffNet on LinkedIn https://www.linkedin.com/company/staffnet/about/

Kelly Smith

Kelly Smith is on a mission to help ensure technology makes life better for everyone. With an insatiable curiosity and a multidisciplinary background, she brings a unique perspective to navigating the ethical quandaries surrounding artificial intelligence and data-driven innovation.

https://kellysmith.me
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