23: How to Create Content Honey Traps to Grow Your Podcast Audience with Deirdre Tshien
If you’re using your podcast to market your business and get more clients, you need to grow an audience of engaged listeners. In addition to creating great topics for your episodes, you also need to strategically use episode titles, descriptions, and show notes that compel your audience to do what you want them to do.
In this episode, my guest Deirdre Tshien shares:
The 7-hour rule in getting people to take action
The power of curiosity in getting new listeners and engaging your audience
How Honey Trap Marketing works
Why episode titles, descriptions, and show notes are so important
Deirdre Tshien is the CEO and co-founder of Capsho, the world's first AI-powered podcast copywriter. She's the host of Grow My Podcast show and The Podcasting Entrepreneur. She's also the author of Honey Trap Marketing: The Five Step Formula to Magnetizing Your Ideal Buyers in Less Than Two Hours a Week.
Links mentioned in the episode:
Capsho https://www.capsho.com/
Honey Trap Marketing book https://tinyurl.com/plhoneytrap
Deirdre on Instagram https://www.instagram.com/deirdretshien/
Other Episodes You May Be Interested In:
Ep. 14: FAQ 6 Can I Really Get More Clients From My Podcast?
Ep. 10: FAQ 3 How Do Listeners Find Podcasts to Listen To?
Ep. 07: FAQ 1 Why Do People Listen to Podcasts?
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