59: Knowing and Connecting with Your Real Audience with Theresa Sam Houghton
Are you having a hard time getting followers or connecting with the ones you’ve got? Maybe your audience isn’t who you thought it was. Theresa Sam Houghton explains how to figure that out, how to connect with your audience, and how to navigate SEO.
“SEO is super-important if you have a brand or service business, that your service pages and your product pages are gonna rank, and that your rank for your own brand name. But it comes down to being smart about how you use it and not making it the driver of everything that you create because then you sell yourself short, and you sell your readers and your listeners and viewers short.” -Sam Houghton
In this episode, you’ll learn:
3 of the biggest mistakes podcasters make in their episodes
Why and how you should put stories into your episodes
Some misconceptions about SEO
Why you need to be more uniquely you in your branding
How to figure out who your audience really is and what they’re looking for
How to maximize SEO while still creating valuable, interesting content for your audience
Theresa Sam Houghton helps plant-based, functional, and better-for-you brands save time on marketing using educational written content that targets their customers' specific needs. She's also beginning to dabble in other industries, including the budding web3 space.
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