67: Email Marketing for Podcasters with Ely Delaney
What do you think of when I say “email marketing”? Selling? Spamming? Then you have got to listen to what Ely Delaney and I chat about. Email marketing done right puts relationships first.
“When you change the mindset behind it, now you're changing the context and the feeling of it. Because people think of email marketing as, okay, what are we gonna do to spam people today?” -Ely Delaney
In this episode, you’ll learn:
How to build relationships through email
Why it’s not always about pitching and selling
How to mix-and-match your emails
How to make your emails feel organic, even when they’re automated (even 3 years out!)
A script to improve your communication with your email list
Ely Delaney is the co-founder of Purple Knight Marketing & Your Marketing University. He is the co-author of the Amazon Bestseller “Marketing Tidbits: 50 Quick & Easy Ways To Grow Your Business”, and the author of “Networking Tidbits: 25 Ways To Connect, Grow, & Succeed Through Networking.”
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