82: How to Use Podcasting to Be a Branded Authority with Nicky Billou
It’s easy to establish yourself as an expert in your field. As my guest Nicky Billou says, experts are “a dime a dozen.” What you really want to do is establish yourself as a branded authority or a thought leader in your field.
As a thought leader, you’ll attract more high-quality clients who are willing to pay a premium to work with you. You’ll turn more of your audience into raving fans. And it will be easier to make sales.
“People are not buying their way into something. They're buying their way out of something. They're not buying their way into your program, your amazing methodology. They don't care. They're buying their way out of their hell.” -Nicky Billou
In this episode, you’ll lean:
Nicky’s 7-figure 3 P Solution
The difference between an expert and a thought leader
How to establish yourself as a thought leader in your field
Nicky Billou is the #1 International Best-Selling Author of the book: Finish Line Thinking™: How to Think and Win Like a Champion. He is an in-demand and highly inspirational speaker to corporate audiences. He is the host of the #1 podcast in the world on Thought Leadership: The Thought Leader Revolution.
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