13: How Do I Pick My Ideal Listener?
Just like you have an ideal client avatar for your business, you need an ideal listener avatar for your podcast. Speaking to one specific listener helps you develop superfans—listeners who will share and recommend your show and potential clients who show up ready to say “yes” to your offer.
In this episode you’ll learn:
Why trying to appeal to everyone just doesn’t work
Why it’s a good idea for your ideal listener to overlap with your ideal client avatar
How to start to nurture superfans
How to create your ideal listener avatar
Links mentioned in the episode:
Episode 04: How Do I Decide What My Podcast Should Be About?
Episode 06: How Do I Choose My Podcast Category?
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