89: How to Build Your Authority When Your Podcast is All Interviews

When your podcast is all interviews, it can be a bit tough to establish yourself as a thought leader in your field. Why? Because you’re highlighting your guests as authorities in their fields. You’re not really sharing your own knowledge or expertise—except as a great host!

When you’re an entrepreneur and you’re using your podcast as a marketing tool to grow your business, you need to stand out as an authority in your field. Otherwise, how will you promote your own services, programs, or courses?

In this episode, you’ll learn my four top tips for building and maintaining your authority when you have an interview-based podcast.

Related episodes:

85: How to Be a Great Host for Your Podcast Guests

87: Where to Record Your Interviews and What Instructions to Give Your Guests