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Walk 2 Wealth
“I am so glad I came across this show! As a podcast host myself, I wish I would’ve found out about this a year ago when I started. This would’ve definitely shortened the learning curve. I’ve taken so many actionable and practical nuggets of advice to implement. Love tuning in!”
Rita Made Me DO It!
“I love how these episodes are packed full of easily implementable information! If you have a podcast that you want to see grow & sustain, this is a must listen.”
36: FAQ 22 What Is Podfade and How Do I Prevent It?
Did you know that the average podcast dies out with fewer than 10 episodes? That’s known as podfade, when a podcaster had good intentions to keep going but, for whatever reason, quit too soon.
35: FAQ 21 How Do I Come Up With New Episode Topics?
One reason that so many people don’t start a podcast is they’re worried about coming up with enough ideas for episodes. You have way more ideas right now than you realize!
33: FAQ 20 How Can I Promote My Lead Magnet in My Podcast?
When you’re using podcasting as a tool to market your business, you ultimately want to convert listeners into clients. A key step in that journey is getting listeners onto your email list. Since no one wants to “join my email list,” you’ll need a lead magnet—something free and valuable—to offer them in exchange for their email address.
32: FAQ 19 How Do I Promote My Services in My Podcast?
When you have a podcast whose main purpose is to market your business, you need to remind your listeners that you have services that can help them. You’re not running your podcast just for fun. You’re using your podcast to presell potential clients and let them know how you can help them.
31: FAQ 18 How Do I Get People to Share My Podcast?
The number 2 way that people find new podcasts to listen to is through recommendations from people they know and trust. This means you really want your listeners to share your podcast with their connections. In this episode, I share three things you need to do to get people to share your show.
30: FAQ 17 What’s the Best Way to Share My Episodes in Email?
Many of the people on your email list may already be listeners of your podcast. But that doesn’t necessarily mean that they are automatically listening to all of your episodes. Getting them to listen takes creating the desire in them to listen.
29: FAQ 16 What’s the Best Way to Share My Episodes on Instagram?
Most podcasters promote their podcasts on Instagram by writing, “Check out my latest podcast episode!” Unfortunately, this is an ineffective way to get new listeners.
26: FAQ 15 How Often Should I Release a New Episode?
One of the reasons that people stop listening to podcasts is because the host isn’t consistent with how often or when they release new episodes. To get new listeners and to keep current listeners, you need to be consistent about when and how often you publish your episodes.
25: FAQ 14 How Many Episodes Should I Launch My Podcast With?
Remember the early days of Facebook when someone would announce that they had started a blog? They tended to post once and give up. And we stopped checking out people’s new blogs. You don’t want that to happen when you launch your podcast. Listen in to find out why you need to launch your podcast with more than one episode.
24: FAQ 13 Do I Need a Podcast Trailer?
A trailer is a special type of podcast episode that is “sticky” and easy for listeners to find on your main podcast page in a podcast app. There are real benefits to using one—both for promoting a new show and getting new listeners once your show is established.
22: FAQ 12 What’s Your Favorite Podcast Hosting Provider?
In this quickie FAQ episode, I’m going to tell you why I host this podcast with Captivate and what you should look out for when choosing your podcast hosting provider.
21: FAQ 11 What’s Your Favorite Editing Software?
I’ve tried many pieces of editing software over the years. I’ve most consistently used Adobe Audition. But now I frequently use Descript and highly recommend it to my clients and students. Descript is my only recommendation in this episode. No need to go googling!
19: FAQ 10 What’s Your Favorite Recording Software?
You have so many options for recording your podcast episodes. I do not go into all the options in this quickie FAQ episode. I give you my three top recommendations: Two for recording solo episodes and one for recording interviews.
18: FAQ 9 What’s Your Favorite Microphone?
Your search for a microphone is over. You could keep googling and asking around forever. Or you can listen to this episode and pick one of my two recommendations. I make it as easy as possible for you to buy a mic as soon as you finish listening.
17: FAQ 8 How Do I Become a Guest on Other Podcasts?
Being a guest on other people’s podcasts is an excellent way to grow your audience. As I mentioned in episode 10, the number 3 way people find podcasts to listen to is through recommendations made by podcast hosts. When you appear as a guest on someone else’s podcast and they recommend your show, you have a great chance of boosting your audience.
15: FAQ 7 How Do I Get Influencers Onto My Podcast?
Interviewing guests on your podcast is a great way to expand your audience, develop collaborations, and boost your authority. Most importantly, having guests on your show brings a different perspective and added value to your listeners. The dream is to get high-profile influencers. Let’s be honest about why: To boost your profile, to get more listeners, and to impress your listeners.
14: FAQ 6 Can I Really Get More Clients From My Podcast?
If you’re using your podcast as a marketing tool for your business, then ultimately you want to get new clients from your podcast. Your podcast is a powerful way to presell potential clients on you and your services.
12: FAQ 5 What’s the Best Call-to-Action for My Podcast?
While the primary goal of your podcast is to provide value for your listeners, you’re also doing it to benefit yourself or your business. Each episode needs a call-to-action (CTA) that will help you achieve a practical goal for your podcast or your business.
11: FAQ 4 How Unique Does My Podcast Need to Be?
How do make your podcast stand out so listeners can find you and want to listen to you? You need to make your show unique. How unique? You need a unique name, niche, and personality. You need to find a gap that other podcasts aren’t filling to claim for yourself.
10: FAQ 3: How Do Listeners Find Podcasts to Listen To?
Curious about how new listeners find your show? You might expect it to be through their podcast app. Surprisingly, it’s not!
You’re a podcaster, not a website designer. But you still need a powerful website for your podcast! In today’s episode, I’m chatting with Brenden Mulligan of Podpage about exactly what features podcasters need in a powerful podcast website.