The Marketing Chat Podcast
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Develop a Social-Media Strategy That is Virtually Guaranteed to Deliver Results with Hannah Acosta
In my interview with Hannah Acosta, she discusses the importance of having a social media strategy and the top mistakes people make on social media. One of the biggest mistakes is not engaging with other people's accounts, which is essential for brand loyalty and to gain followers.
How to Get on Top of Google with PPC with Andrew Zihmer
Are you frustrated with ranking low on Google? Andrew Zihmer has a way to get you straight to the top. In this episode, Andrew and I chat about pay-per-click (PPC) to put you at the top of page 1 of Google, including: 1. Creating a customer avatar, 2. Competing against domain authorities, and 3. The strategic use of keywords.
The Secrets of Self-Publishing with Nicky Blewitt
Thinking about writing a book? (Yes, you can do it!) Got a book that you’re fixin’ to launch? You have to got to get these tips from author and book coach Nicky Blewitt. Nicky’s coaching helped me get The Podcast Launch Playbook to Amazon bestseller status—#1 in two categories and #3 in another.
Understanding Changes in Consumer Behavior with Michael Solomon
When it comes to marketing your product or service, it’s essential to understand the behavior of your ideal customer or client. And that’s getting harder to do, according to professor of marketing and industry consultant Michael Solomon. Author of the book The New Chameleons: How to Connect with Consumers Who Defy Categorization, Michael discusses how it’s harder to guess at our customers’ and clients’ behavior today because they’ve become so difficult to categorize in a neat little box.
How to Use Social Media to Engage Your Audience with Hailey Clark
Social media isn’t just a post-it-and-forget-it thing. The key to building relationships, making sales, retaining customers, and boosting reputation is engaging with your audience. In today’s episode, I’m chatting with Hailey Clark about how to engage your audience on social media.
How to Find Your Brand Personality with Kelly Wittman
In this episode, my guest Kelly Wittman and I discuss what a brand personality is, whether you should create your brand first or start marketing first, the advantages solo entrepreneurs have over large corporations, how to find your brand personality, and much more!
LinkedIn Networking and Marketing Strategies with Scott Aaron
Are you still trying to figure out the best way to use LinkedIn? LinkedIn is designed for you to succeed. You just need a strategy to get there. Scott Aaron, author of The LinkedIn Book for Sales and Marketing and the host of the Networking and Marketing Made Simple podcast, is sharing his best tips to help you get more referrals and make more sales by using LinkedIn.
John Abbott: How to Grow Profits By Building GIVING Into Your Business
Many people think of traditional sales as being pushy. But my guest John Abbott of Inspiral is discussing how you don’t have to be pushy in sales and how you can create massive profits by building giving into the core of your business.
Simple Tips for Customer Retention with Phil Coley
Do you spend more time acquiring customers than keeping the ones you’ve got? Do you know the value of the clients you have vs the would-be clients you’re trying to get? Today I’m interviewing Phil Coley on customer retention, why it’s so important, and some tips to keeping more of the customers you already have.
Building Your Signature Offer with Andrew Wallis
Have you been told that you need a signature offer, and you’re struggling to figure out what that could be? My guest today is here to help! I’m chatting with Andrew Wallis about building a signature offer, and he’s got some great tips for you.
Easy Social Media Strategies to Increase Business with Nicole Porter
Are you wasting time on social media and not getting the results you want? In this episode, I’m interviewing chocolatier-turned-digital-marketer Nicole Porter on easy social media strategies to increase your business.
Want More Clients? Try a Vision and Mission Page.
In this episode I discuss why having a Vision and Mission page on your website can help you get more clients. And I walk you through writing vision and mission statements.
What Should My Email Newsletter Be About?
Do you struggle to come up with content every week for your email newsletter? In order to build that know-like-trust factor with your subscribers so they’ll be ready to buy from you, you’ve got to share valuable content with them. In this episode, I discuss what content to share and how to share it.
How Do I Get People to Sign Up for My Lead Magnet?
Lead magnet not getting the sign-ups you were hoping for? In this episode, I’m sharing 8 ways to get people to sign up for your lead magnet so you can strengthen relationships with your audience, build trust, and be there when your audience is ready to buy from you.
The 10 Benefits of Curating a Multi-Author Book
In this episode, I interview Sylvia Becker-Hill about the 10 benefits of curating your own multi-author book.
How to Become an Influencer and Grow Your Business with Bret Shuford
In this episode, I’m interviewing Bret Shuford, the CreativeLife Coach and the founder of the CreatiVisibility mentor program. Bret and I are discussing content creation, imposter syndrome, social media, and becoming an influencer in your field.
Why You Need a Marketing Strategy Plan and How to Create One
In this episode, I’m discussing what a marketing strategy plan is, why you need one, and how to create one. You normally see marketing strategies and marketing plans as two separate things. I’m combining them into one document to make it easier for you.
Best Practices for Running a Podcast
In this episode, I discuss best practices for running a podcast. I talk about what equipment you should use, how to edit and what editing software I use, how to create show notes, how often to publish, how to create and use a content calendar, why it’s a good idea to invite guests onto your show, how to create a podcast template, and more.
How to Improve Your SEO with Ling Wong
In this episode, I’m chatting with website and content strategist Ling Wong about search engine optimization strategy. This episode is chock-full of information on keywords, localized SEO, optimizing website layout for SEO, and competing with domain authorities.
How to Identify and Attract Your Ideal Client
In this episode, I share information on how to identify your ideal client, how to write a client persona, and how to use that information to attract your ideal client.