The Marketing Chat Podcast
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The Secrets of Self-Publishing with Nicky Blewitt
Thinking about writing a book? (Yes, you can do it!) Got a book that you’re fixin’ to launch? You have to got to get these tips from author and book coach Nicky Blewitt. Nicky’s coaching helped me get The Podcast Launch Playbook to Amazon bestseller status—#1 in two categories and #3 in another.
Understanding Changes in Consumer Behavior with Michael Solomon
When it comes to marketing your product or service, it’s essential to understand the behavior of your ideal customer or client. And that’s getting harder to do, according to professor of marketing and industry consultant Michael Solomon. Author of the book The New Chameleons: How to Connect with Consumers Who Defy Categorization, Michael discusses how it’s harder to guess at our customers’ and clients’ behavior today because they’ve become so difficult to categorize in a neat little box.
How to Boost Your Authority as a Podcast Guest
Being a podcast guest is a great way to boost your authority, reach a new audience, and connect with other experts and influencers. In this episode, I share tips on how to find the best podcasts to be on, how to reach out to hosts, and how to be a great guest.
How to Use Social Media to Engage Your Audience with Hailey Clark
Social media isn’t just a post-it-and-forget-it thing. The key to building relationships, making sales, retaining customers, and boosting reputation is engaging with your audience. In today’s episode, I’m chatting with Hailey Clark about how to engage your audience on social media.
Stop Looking for Referrals with Donnie Boivin
It probably seems counterintuitive. But my guest Donnie Boivin explains in this interview that looking for referrals leads to a one-time transaction. The solution? Look for introductions. Donnie and I discuss how looking for introductions helps you build better relationships which can lead to, yes, more referrals. But it’s the relationship that comes first. And that doesn’t happen by going straight for the referral.
How to Find Your Brand Personality with Kelly Wittman
In this episode, my guest Kelly Wittman and I discuss what a brand personality is, whether you should create your brand first or start marketing first, the advantages solo entrepreneurs have over large corporations, how to find your brand personality, and much more!
LinkedIn Networking and Marketing Strategies with Scott Aaron
Are you still trying to figure out the best way to use LinkedIn? LinkedIn is designed for you to succeed. You just need a strategy to get there. Scott Aaron, author of The LinkedIn Book for Sales and Marketing and the host of the Networking and Marketing Made Simple podcast, is sharing his best tips to help you get more referrals and make more sales by using LinkedIn.
The Only Sales Strategy You’ll Ever Need with Chrystal Robinson
Why is selling so scary? In this discussion with Chrystal Robinson of Kolor Addikt, we talk about how we need to approach sales with a different mindset—and a specific strategy, one that helps our pre-sold would-be clients say “yes.”
Brand Love: What It Is and How to Use It with Dr. Aaron Ahuvia
What’s love got to do with branding? More than you may realize! Today I’m interviewing Dr. Aaron Ahuvia, author of The Things We Love: How Our Passions Connect Us and Make Us Who We Are, and the leading expert on brand love.
Why You Need a Crisis Communication Plan
There are three things you need to accomplish in your crisis messaging: You must take responsibility. You must show that you care about the people involved. And you must demonstrate that you are taking action to fix the problem.
Embracing Your Inner CEO with Stephanie Blake
Are you struggling to scale your business to 6 figures? And are you trying to do it with kids in tow? Then I’ve got an awesome guest for you today! I’m interviewing Stephanie Blake on Embracing Your Inner CEO so you can build the confidence you need to build the business—and the life—of your dreams.
John Abbott: How to Grow Profits By Building GIVING Into Your Business
Many people think of traditional sales as being pushy. But my guest John Abbott of Inspiral is discussing how you don’t have to be pushy in sales and how you can create massive profits by building giving into the core of your business.
Easy Steps for Everyday Activism with Elaine Romanelli
I have such a treat for you today! I’m chatting with singer/songwriter and long-time activist Elaine Romanelli about easy ways to make activism a part of your everyday life. No, you don’t have to march on Washington, if that’s not your thing!
Simple Tips for Customer Retention with Phil Coley
Do you spend more time acquiring customers than keeping the ones you’ve got? Do you know the value of the clients you have vs the would-be clients you’re trying to get? Today I’m interviewing Phil Coley on customer retention, why it’s so important, and some tips to keeping more of the customers you already have.
What You Should and Should Not Outsource to a VA with Danielle Cuomo
Have you hired a virtual assistant yet? Are you wondering what a VA can take off your plate? Today I’m interviewing Danielle Cuomo of Virtual Assist USA about tasks you should and should not outsource to a VA.
Building Your Signature Offer with Andrew Wallis
Have you been told that you need a signature offer, and you’re struggling to figure out what that could be? My guest today is here to help! I’m chatting with Andrew Wallis about building a signature offer, and he’s got some great tips for you.
Easy Social Media Strategies to Increase Business with Nicole Porter
Are you wasting time on social media and not getting the results you want? In this episode, I’m interviewing chocolatier-turned-digital-marketer Nicole Porter on easy social media strategies to increase your business.
How to Create a Best-in-Class Customer-Service Experience with Alicia Butler Pierre
Do you have a system in place to care for your customers or clients—starting from the moment they contact you about working with you? It’s so important that you customers know that you care about them so that they remain customers and refer other customers to you. Let’s learn some strategies! Today I’m interviewing Founder & CEO of Equilibria, Inc., Alicia Butler Pierre on creating a best-in-class customer service experience.
Tools of the Trade: What Keeps My Business Running
Today I’m sharing my absolute favorite pieces of software that are essential to running my business. I discuss my recommendations for back office, website, digital course platform, email service provider, podcast hosting provider, video and audio editing, and visual design.
Top Mistakes I’ve Made in Business (It’s Okay to Laugh!) with Joe Templin
I’ve got a treat for you today! I’m interviewing Joe Templin, author of Everyday Excellence, about the top mistakes he’s made in business. Now, just hold on! This isn’t your ordinary “things I wish I’d know”-type of interview. Oh, no!