To help you brand your business, I’ve put links to my blogs and podcasts (labelled) that are related to branding.
Your brand personality is the essence of who your brand really it. Your brand voice is how you reflect your brand personality and how you make people who engage with your brand feel. These are part of your brand identity. And they are essential to get right before you put your brand out into the world.
To help you brand your business, I’ve put links to my blogs and podcasts that are related to branding. They are in order of what you should do first. But, of course, you can check them out in any order you want!
The best vision and mission statements are short, inspiring, and people-centric. In this post, I share 10 of the best vision and mission statements and guide you in writing your own.
Jenna Zeng, co-founder of StaffNet, went from owning a local cleaning company to creating a global SaaS business. They discovered that beta testing lead to a better product, a tighter niche, and more sales.
In this episode, Gabriela Pulido of Scalto discusses how Hispanic people represent many countries and many cultures. She shares ways that American entrepreneurs can improve the ways they work with Hispanics and Latin Americans.
In this episode, my guest Kelly Wittman and I discuss what a brand personality is, whether you should create your brand first or start marketing first, the advantages solo entrepreneurs have over large corporations, how to find your brand personality, and much more!
What’s love got to do with branding? More than you may realize! Today I’m interviewing Dr. Aaron Ahuvia, author of The Things We Love: How Our Passions Connect Us and Make Us Who We Are, and the leading expert on brand love.
We put so much pressure on ourselves to be totally unique with our niche, services, and programs. But is that really possible? In this episode, I discuss the one area where you can be truly unique—the one and only—and why being unique can make it so that your ideal client will pick you no matter what you’re charging.
In this episode, I discuss rebranding your business, when you should do it, and how to get started. I discuss the cons of rebranding, walk you through how to do a brand audit, and tell you how to spot opportunities to differentiate yourself from the competition.
In this episode, I walk you through the steps of creating a powerful brand identity that will help you uncover your brand heart, brand personality, and brand voice; pick your brand colors and fonts; and get ready to put it all together for consistency in a logo, other visual elements, and your brand bible.
In this episode, we’re taking lessons from “The Matrix” in creating a brand avatar. Your brand avatar is the digital and physical manifestation of your mental conception of yourself and/or of your business brand.
In this episode, I’m talking about branding, color, and style with personal image consultant Julie Shields. We thought we were going to talk about how to pick the best colors for your brand, but we end up talking about so much more!
By the American Marketing Association’s definition of branding, Nike’s swoosh is its brand. And “Just do it” is their brand. But is that really it? Well, no. Let’s see what we can take from Nike’s branding and website and apply it to yours.
Kelly Smith is on a mission to help ensure technology makes life better for everyone. With an insatiable curiosity and a multidisciplinary background, she brings a unique perspective to navigating the ethical quandaries surrounding artificial intelligence and data-driven innovation.
Strong positioning of your business is essential to setting yourself apart from the competition. Here are some lessons on positioning and niche from consulting I did for Rice Business School.