The Blog
Squarespace tutorials and guides on website design, branding, blogging, and podcasting—and the occasional business-coaching tip.
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How to Price Your Services
Pricing your services is one of the toughest things you’ll do as a freelancer. You can charge based on your hourly rate, based on the project, or based on value. In this post, we’ll calculate your minimum hourly rate and look at these different pricing models.
Squarespace for Beginners
To help you get started in Squarespace, here are links to blog posts and podcasts (labelled) that are about starting a Squarespace website, starting a blog and podcast, changing colors and fonts, and setting up search engine optimization. It’s all here in one place so that you don’t have to go searching on your own!
Branding for Beginners
To help you brand your business, I’ve put links to my blogs and podcasts that are related to branding. They are in order of what you should do first. But, of course, you can check them out in any order you want!
Blogging and Podcasting for Beginners
To help you start and run your blog and/or podcast, I’ve put links to my blogs and podcasts that are all about blogging and podcasting. They are in order of what you would do first if you haven’t started yet. If you’ve already got a blog/podcast, then pick the topic(s) that you most need.
Best Vision and Mission Statements and How to Write Yours
The best vision and mission statements are short, inspiring, and people-centric. In this post, I share 10 of the best vision and mission statements and guide you in writing your own.
How to Create a Color Palette for Your Brand
The right color palette is essential for branding. Color helps differentiate your brand, elicit an emotional response, and increase engagement. In this post, I walk you through 5 steps to create a color palette for your brand.
Quick-Start Squarespace Website for Beginners
In this video, I show you how to create a website in Squarespace 7.1. This is a short tutorial because I want you to see just how easy Squarespace really is.
Best Practices for Blogs and Podcasts
Following best practices can make blogging and podcasting easier. In this blog, I share information about how often to post, creating a template, using keywords, where to feature your blog and podcast, creating URLs, and more.
Ideas for Creating Content for Blogs and Podcasts
Creating content for blogs and podcasts may seem daunting, especially when you think about doing it weekly. I’ve got several ideas for how you can generate new content and never run out in the future.
How to Start a Podcast in Squarespace and Apple Podcasts
In this video, I walk you through setting up a podcast in your Squarespace website and in Apple Podcasts. I show you how to set up a new podcast page, create your feed settings, and create podcast posts—including uploading audios and doing the settings for Apple Podcasts.
How to Set Up SEO in Squarespace
Squarespace makes setting up SEO pretty easy. In this video, I walk you through how to set up site-wide SEO, as well as getting it set up on each page and on a blog post.
How to Create a Blog Template in Squarespace
Squarespace blogs don’t come with built-in sidebars. This kind of sucks because you want to include some key information in your posts to direct visitors where to go after they read your posts. One workaround is to create a blog template.
Why Is It Important to Identify Your Ideal Client?
It is absolutely essential to identify your ideal client and gear your marketing message toward them. If not, you’ll end up speaking to no one and essentially attracting no one or the wrong-for-you clients.
How to Start a Blog in Squarespace 7.1
In this video, I walk you through step-by-step how to start a blog in Squarespace 7.1.
How to Change the Font Family in Squarespace 7.1
In this video, I walk you through how to change the font family in Squarespace 7.1 and give you tips on what fonts are best to use where.
How to Change the Color Palette in Squarespace 7.1
In this video, I walk you through how to change the color palette in Squarespace 7.1.
How to Start a Squarespace Website
Detailed walkthrough of setting up your new Squarespace 7.1 website. Includes picking a template, changing the color palette, choosing your fonts, changing the header, adding a logo, changing the banner, adding images, creating a blog, and going live.