The Blog
Squarespace tutorials and guides on website design, branding, blogging, and podcasting—and the occasional business-coaching tip.
Start Here
When Clients Don’t Listen: Lessons in Positioning Your Business
Strong positioning of your business is essential to setting yourself apart from the competition. Here are some lessons on positioning and niche from consulting I did for Rice Business School.
How to Identify Your Brand Personality and Voice
Your brand personality is the essence of who your brand really it. Your brand voice is how you reflect your brand personality and how you make people who engage with your brand feel. These are part of your brand identity. And they are essential to get right before you put your brand out into the world.
Branding for Beginners
To help you brand your business, I’ve put links to my blogs and podcasts that are related to branding. They are in order of what you should do first. But, of course, you can check them out in any order you want!
Best Vision and Mission Statements and How to Write Yours
The best vision and mission statements are short, inspiring, and people-centric. In this post, I share 10 of the best vision and mission statements and guide you in writing your own.