The Blog
Squarespace tutorials and guides on website design, branding, blogging, and podcasting—and the occasional business-coaching tip.
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How Do I Get People to Sign Up for My Lead Magnet?
In this blog post, I share 8 ways to get people to sign up for your lead magnet. You can’t just let it sit there. You’ve got to share it and make it clear that you want people to sign up. These 8 ideas will set you on the right path.
When Clients Don’t Listen: Lessons in Positioning Your Business
Strong positioning of your business is essential to setting yourself apart from the competition. Here are some lessons on positioning and niche from consulting I did for Rice Business School.