The Blog
Squarespace tutorials and guides on website design, branding, blogging, and podcasting—and the occasional business-coaching tip.
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Why I’m Not Using ChatGPT to Create My Content
Would you use ChatGPT is you knew that it generated copyrighted material? What if you don’t own the intellectual property of AI-generated material? I don’t use ChatGPT and other AI content for these reasons and more.
Why Do I Need a Lead Magnet?
92 percent of first-time visitors to your website aren’t going to buy from you. You need a way to stay top-of-mind for when they are ready to buy. A lead magnet helps you do that.
Do I Need a Website for My Business?
If you’re just starting your business, you may be wondering if you really need a website. Can you run a successful business with only social media and forego having a website? TL;DR: You need a website and social media.
How to Price Your Services
Pricing your services is one of the toughest things you’ll do as a freelancer. You can charge based on your hourly rate, based on the project, or based on value. In this post, we’ll calculate your minimum hourly rate and look at these different pricing models.
Design and Business Resources
As freelancers, we need business tools to handle invoices, getting contracts signed, and keeping track of expense. We need design tools to create our website, create social media posts, and design visual assets. And we need tools to monitor SEO results. Here I’ll share some of my favorites.