The Blog
Squarespace tutorials and guides on website design, branding, blogging, and podcasting—and the occasional business-coaching tip.
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Why Do I Need a Lead Magnet?
92 percent of first-time visitors to your website aren’t going to buy from you. You need a way to stay top-of-mind for when they are ready to buy. A lead magnet helps you do that.
7 Essential Features Every Homepage Must Have
Your homepage should get people onto your email list, encourage them to explore your website, and lead to them hiring you. These 7 features will help your website achieve this.
Design and Business Resources
As freelancers, we need business tools to handle invoices, getting contracts signed, and keeping track of expense. We need design tools to create our website, create social media posts, and design visual assets. And we need tools to monitor SEO results. Here I’ll share some of my favorites.
Quick-Start Squarespace Website for Beginners
In this video, I show you how to create a website in Squarespace 7.1. This is a short tutorial because I want you to see just how easy Squarespace really is.
How to Create a Blog Template in Squarespace
Squarespace blogs don’t come with built-in sidebars. This kind of sucks because you want to include some key information in your posts to direct visitors where to go after they read your posts. One workaround is to create a blog template.
Why Is It Important to Identify Your Ideal Client?
It is absolutely essential to identify your ideal client and gear your marketing message toward them. If not, you’ll end up speaking to no one and essentially attracting no one or the wrong-for-you clients.
How to Change the Font Family in Squarespace 7.1
In this video, I walk you through how to change the font family in Squarespace 7.1 and give you tips on what fonts are best to use where.
How to Change the Color Palette in Squarespace 7.1
In this video, I walk you through how to change the color palette in Squarespace 7.1.
How to Start a Squarespace Website
Detailed walkthrough of setting up your new Squarespace 7.1 website. Includes picking a template, changing the color palette, choosing your fonts, changing the header, adding a logo, changing the banner, adding images, creating a blog, and going live.
Website Art or Website Design
As both an artist and a website designer, I want my websites to look beautiful. But what do I focus on, the art (aesthetics) or the design (strategic planning of the aesthetics)? Let’s look at the differences.
What Makes a Good Website?
In designing a website, you definitely want it to be beautiful. But there is so much more that goes into a good, engaging website—one that holds the visitor’s attention and keeps then on the page.
Why Should You Work With a Squarespace Circle Member?
You may have noticed that Squarespace Circle badge in the footer of this website. What’s that all about? I’m not affiliated with Squarespace. I just make all of my websites there. And that’s how I became a Circle Member.